JTBD: Earn a new product manager superpower through clusteringHave you ever commissioned a customer needs survey only to discover everyone looks roughly the same leaving you with nowhere to focus…Apr 20, 2021Apr 20, 2021
JTBD: The Ultimate Social Job to be DoneIn the movie Castaway, Tom Hank’s character gets stranded on an uninhabited island. In his lonely and mentally desperate state, he rather…Mar 29, 20201Mar 29, 20201
JTBD: Outcome based Product RoadmappingHave you ever experienced this question before:Feb 12, 20201Feb 12, 20201
JTBD: What the job?The most fundamental and often trickiest part of JTBD is defining exactly what is the job you are help customers get done.Jan 27, 2020Jan 27, 2020
JTBD: How to find the opportunity for innovationOnce you have derived your outcome statements from your in-depth customer interviews (I explained outcome statements in this blog), you…Jan 15, 2020Jan 15, 2020
JTBD — Getting from in-depth interview to outcome statementsOne of the common questions I hear in the JTBD process is how to get to customer outcome statements from your in-depth interviews.Jan 15, 2020Jan 15, 2020